Last updated: 8 August 2026

1. About This Policy

This Cookie Policy explains how The Everyday Female Athlete, a trading name of The Blonde Collective Ltd, uses cookies and other technologies that store information on, or access information from, your device.
The ICO now refers more broadly to these as storage and access technologies. They can include cookies, tracking pixels, local storage, scripts, tags and similar technologies.
This policy should be read alongside our Privacy Policy.

2. What Are Cookies and Similar Technologies?

Cookies are small files or pieces of information stored on a device when a website is visited.
Other storage and access technologies may include:

Tracking pixels, Tags and scripts, Local or web storage, Device identifiers, Link and navigational tracking, Similar technologies used by website and embedded-service providers.

3. How We Use These Technologies

We may use these technologies to:

• Operate and secure our website.

• Remember privacy preferences.

• Enable forms and transactions.

• Maintain user sessions.

• Provide requested functionality.

• Understand website performance.

• Analyse how visitors use the website.

• Improve website content and user experience.

• Measure marketing activity where enabled.

4. Categories

Strictly Necessary

These technologies may be required to provide the website or a service you request. They may support:

Security, Network management, Authentication, Session management, Account access, Form submission, Checkout functionality, Consent preferences.

Where an applicable legal exception applies, these technologies may operate without consent.

Functional

These technologies may provide additional functionality or remember preferences.
Where consent is legally required, they will not operate until the appropriate consent has been obtained.

Analytics and Performance

These technologies help us understand website traffic, usage and performance.
Where consent is required, they will not operate until consent has been obtained.

Advertising and Marketing

These technologies may support campaign measurement, audience creation or personalised advertising.
Where consent is required, they will not operate until consent has been obtained.

5. Third-Party Technologies

Our website and connected services may use technologies supplied by third-party providers.
Depending on the services currently enabled, these may include technologies associated with:

• Squarespace.

• Stripe.

• Flodesk.

• Thinkific.

• Google services, where enabled.

• Video-hosting or embedding providers.

• Other services integrated into our website.

The precise technologies operating on the website may change as services are added, removed or updated.
The live cookie inventory and consent-management interface should be treated as the current source of information about individual technologies, providers, purposes and duration.
Third-party providers may also process information in accordance with their own privacy notices.

6. Consent and Your Choices

Unless an applicable legal exception applies, we will obtain the required consent before using storage and access technologies.
Our consent mechanism should allow you, where applicable, to:

• Accept optional technologies.

• Reject optional technologies.

• Manage available categories.

• Change or withdraw your preferences.

You can also manage certain technologies through browser or device settings.
Blocking some technologies may affect website functionality.
The ICO's current position is that prior consent is required where no applicable PECR exception exists.

7. Retention

Retention periods vary depending on the technology, purpose and provider.
Some technologies expire when a browsing session ends. Others may remain for a defined period or until removed.
Where available, information about individual technologies and retention periods will be provided through the website's consent-management interface or cookie inventory.

8. Changes to This Cookie Policy

We may update this policy when our website, providers, technologies or legal obligations change.
The current version will be published on this page.

9. Contact

Questions about cookies, similar technologies or privacy can be sent to:

hello@everydayfemaleathlete.com